Year of music
The Governor of North Carolina declared 2019 The Year of Music. Come Hear NC, a unique collaboration between the NC Department of Natural and Cultural Resources (DNCR) and the North Carolina Arts Council, was born out of that declaration.
Come Hear NC was a multi-faceted awareness campaign with daily stories on the 365 Days of Music blog, sponsorship presence at popular music festivals such as Hopscotch and Merlefest, and a signature series of intimate concerts at the Executive Mansion called Music at the Mansion.
The campaign logo and branding was done by the talented folks at Winston-Salem-based design firm Elephant in the Room. As a lead designer at DNCR/NC Arts Council, I translated the Come Hear NC branding into promotional material for festival and events.
OXFORD AMERICAN
Full-page ads that ran in the Oxford American magazine.
MERLEFEST
Poster and article that ran in the Merlefest event programs.
MUSIC AT THE MANSION
Digital invite graphics.
SWAG
NC PRODUCERS
Header images for interviews highlighting hip-hop producers in North Carolina.
BANNER ADS
Digital ads for the WRAL website.
SHE CHANGED THE SOUND
Animated header images for a series highlighting NC women in music.